Case

GlucoBooster: A dynamic energy solution

7-11-2023
Reading time
In the realm of healthcare innovation, Finnomedical Oy stands out as a Finnish trailblazer, renowned for supplying top-tier healthcare products to the most demanding of professional environments—hospitals and clinics. Yet, it's their also direct-to-consumer product, GlucoBooster, that has captured attention beyond medical corridors. This swift source of glucose gel is a testament to ingenuity, perfectly balanced to support those in need of a quick energy boost, be it for managing blood sugar levels or enhancing physical performance and mental focus.

The digital challenge: From concept to online reality

The transition from a tangible product to a digital presence is fraught with challenges, and for Finnomedical Oy, the mission was multifaceted. They envisioned an online space that reflected the GlucoBooster brand's elegance and vitality—a virtual home that was not only appealing but also operational in record time to support their ambitious marketing strategies. They needed a platform that could exhibit their GlucoBooster products in a clear, accessible manner, serving as a gateway to the company's ethos and offerings. Crucially, this digital platform was to be future-proof, ready to transform into a bustling e-commerce site when the strategy dictated.

Core digital aspirations of Finnomedical Oy

The blueprint for success was distilled into several core objectives:

  • Rapid deployment: The digital launch pad had to be ready swiftly to coincide with marketing campaigns and brand launch deadlines.
  • Brand reflection: The website needed to encapsulate the GlucoBooster brand's aesthetic and ethos.
  • Scalability and flexibility: The infrastructure was to be laid with a vision for expansion into e-commerce, anticipating future consumer needs.

Fast-Tracking with a trusted template: The BlueIron-GlucoBooster synergy

To achieve their goals within the desired timeframe, Finnomedical Oy opted for a strategic maneuver. By adapting their existing BlueIron website—a name already established and respected within their brand family—they ensured consistency across their digital presence. This template-based approach was not just a time-saver; it was a strategic decision to maintain a cohesive brand identity, a crucial factor in customer trust and recognition.

Bogago: Crafting the GlucoBooster web experience

Bogago is more than just a web experience platform, it became the canvas upon which the GlucoBooster brand was digitally painted. Bogago's robust yet intuitive content management system made it possible to create an online experience that resonated with the brand's values. Its flexible design tools and scalable infrastructure meant that as GlucoBooster's needs evolved, so too would their website, seamlessly transitioning into a consumer-centric e-commerce platform when the time was ripe.

Thriving in the digital ecosystem: Finnomedical Oy's new frontier

With the website live and the Bogago system at their command, Finnomedical Oy's focus shifted gears from development to growth. Their online platform now serves as the cornerstone of their marketing and sales strategy, allowing them to reach customers directly, showcase their products effectively, and build a community around their brand. The digital solution provided by Bogago has not only met their immediate needs but has positioned them advantageously for future expansion and sales opportunities.

The sales manager's perspective:

“Selecting Bogago was a decision driven by strategic foresight. It's not every day that you find a platform so attuned to the brand's present requirements while also offering the agility to accommodate our future growth. Bogago stood out for its sleek design capabilities, user-friendly management, and scalable nature—crucial factors for us as we build our online presence fast alongside our business."

JP Kae - Sales Manager

Finnomedical Oy

Always with you

GlucoBooster on the go

Stay connected with GlucoBooster wherever life takes you, thanks to our mobile-optimized design—your pocket-sized portal to wellness.

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Seamless elegance on a bigger screen

Dive into the GlucoBooster experience with our desktop interface, where clarity meets sophistication in every click.

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Look inside

the GlucoBooster website:

Here